American singer/songwriter Chappell Roan stars in the latest campaign for MAC Cosmetics, launching a new VIVA GLAM collection with 100% of the proceeds going towards charities supporting sexual, gender, racial and environmental equality.

The Subway hitmaker commented 'VIVA GLAM has always been about more than makeup. It’s about showing up for communities and making real change. Being able to create these shades and know that every purchase gives back makes this partnership feel incredibly special to me'.